2018 European Holographic Display New Product Innovation Award

SeeReal Technologies recently received the „2018 European Holographic Display New Product Innovation Award“. Below some information about Frost & Sullivan’s research is shown. The gallery at the end shows some pictures from the ceremony.

Industry Challenges

Frost & Sullivan research shows that there are immense growth opportunities for
screenless displays, including holographic displays that use the diffraction of light to
create three-dimensional images.1 These opportunities are being created by advances in
wireless communication and navigation, the miniaturization of electronic components, and
the adoption of smart devices in various industries.
In the automotive sphere, original equipment manufacturers are testing interactive 3-D
holographic displays integrated with gesture recognition and motion control inside vehicle
cabins to enhance driving safety. Frost & Sullivan expects the next generation of
smartphones to provide 3-D holographic images, in addition to their use in virtual and
immersive entertainment and gaming. Surgeons will one day rely on 3-D holographic
displays to guide procedures and clinical diagnostics, and enable 360-degree viewability.
Retailers can use holographic imaging to create interactive product displays and
immersive video advertisements.
However, two major challenges are slowing the adoption of holographic displays. The
classic stereoscopic technique of creating 3-D images provides one 2-D view for the left
eye and one for the right eye, which cannot deliver all the depth cues to human vision, as
shown in the exhibit below. Compressing 3-D depth prevents proper scaling of 3-D
images, limiting depth perception, and removes needed 3-D cues that cause eye fatigue or
discomfort for many people—one of the reasons that 3-D movies had a short life span in the 1950s.

New Product Attributes and Customer Impact

SeeReal Technologies S.A. of Munsbach, Luxembourg, developed a 3-D holographic
imaging technology that combines phase-modulating display hardware and interference-
based light modulation to reconstruct 3-D scenes in real 3-D space. The company has
designed its holographic display technology to generate the same information for the
human eyes that a natural 3-D scene would generate. SeeReal’s technology generates all
the visual depth cues to provide unlimited 3-D depth and prevent the eye fatigue and
headaches experienced by many 3-D observers, as illustrated in the exhibit above.

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